A village in southern Italy may differ in its culture from the same village in Northern Italy, but at the same time they remain the Italian villages that they cannot be confused with the German ones. Villages, regions, ethnic groups, peoples, religious communities - they all have their own particular culture, reflecting different levels of cultural heterogeneity. What is meant when it comes to civilization? Civilization is a kind of cultural entity. Today it is much more appropriate to group countries based not on their political or economic systems, not on the level of economic development, but on the basis of cultural and civilizational criteria.

Multilingual or multi-civilization?Дuring the Cold War, the world was divided into вЂњfirstвЂќ, вЂњsecondвЂќ and вЂњthird.вЂќ This makes less sense for the moment. Why? Because all these people are business customers, and business attracts designers to create services for them. ThatвЂ™s right, no matter how surprising it may sound, the designer should understand the civilizational identity, understand which civilizations exist, what is the difference between them and what are the key distinctions. Under such conditions, insight cannot be universal, and what causes emotions and affection in some may repel others.Д¬ivilization identity, according to Samuel Huntington, will play an increasingly important role in the future, and in the future the world will be shaped largely by the interaction of several major civilizations and at the same time deepening the differences between them, which poses new challenges not only for economists, political scientists, business, but also in front of the designers. In this sense, civilization is defined both by common objective elements, such as language, history, religion, customs, public institutions, and by the subjective self-identification of people. Samuel Phillips Huntington, for example, in his book The Clash of Civilizations and Remaking of the World Order, which describes the dynamics of modern international relations, considers civilization as the highest cultural education that brings people together and provides them with a certain degree of cultural identity.Д«y the way, cultural identity also distinguishes the manner of perception and expression of people and affects the formation of habits. Or is it possible?Д¬ulture and cultural identification, which is essentially a civilization identification, forms patterns of behavior and perceptions that, at times, are fundamentally distinguish countries, peoples and civilizations. Except for cases when the idea or benefit of a digital object is universal, and its interface is minimal and does not require involvement and learning from the user. It is impossible to have one universal interface of a service, website or application for all:

Civilization vi designer